This year, I am making marketing and networking two key components of my business. Now, it’s not that I don’t always do this, but I am guilty of some missed opportunities.
When you are the sole proprietor of your business, and often work alone, you wear too many hats and some tasks inevitably fall to the wayside in favor of those that seem to need a higher priority. Marketing and networking both take time, and time is something that is scarce for most of us.
One of my goals for this year is to get more traffic on this site. I am thrilled to report that Melanie Royals of Royal Designs Studio and Modello Designs, who you know I often mention here, recently featured my work on her blog. Since I am such a huge fan of Melanie’s, I am truly honored. Here is a woman who has the art of marketing down to a science. She has continued to grow her business, adapt and change with the times, and run not one, but two businesses at once. Melanie recently opened a brand new studio, which she often features on her blog. Does this woman ever sleep???
Other areas of marketing and networking I am working on are writing articles for 2 trade magazines and looking for a committee to serve on at New England Women’s Business Owners. More on this later…